How Technology Is Changing the Way We Self-Publish a Booklet in 2019
Self-publishing has been around for many years but only recently has become mainstream. In the past, self-publishing a booklet or book yielded poorly written, unprofessional books. However, today’s self-published booklets are virtually indistinguishable from their “professional” counterparts. In fact, the Oscar-nominated film The Martian is based on a self-published book by author Andy Weir. Authors that want to publish a short story no longer need to go through a literary agent or publishing house to get it into the hands of readers; the rise of e-commerce allows the author to self-publish a booklet and sell it through a website. So, if you are a writer or interested in self-publishing a booklet or long-form book, keep reading for insights on how to use technology to your advantage.
4 Ways Technology Is Changing How to Self-Publish a Booklet
1. New Devices
Smartphones have disrupted more industries than just the palm pilot and flip phone markets. As technology becomes more affordable and market penetration is more widespread, more people will have access to an entire library in their pocket. For an author that chooses to self-publish a booklet, they should look into having a digital edition that accompanies the printed version — to give customers the flexibility of reading in their format of choice.
If you partner with a printer like Dollco to self-publish a booklet, be sure to ask about how their omnichannel marketing solutions can help you reach new customers through a wide variety of platforms.
2. More Formats
With the proliferation of smartphones and tablets, authors that self-publish a booklet also have the option of creating an e-book and/or audiobook with very little extra effort. While many publishers worry that readers will be wary to pay for e-books (since many people expect the content they consume on the internet to be free), research says otherwise — in 2017, there were 266 million e-books sold in the United States to a tune of $1.02 billion in revenue (for trade books). Capturing even a small percentage of a billion dollar pie would be a win for an author looking to self-publish a booklet.
Another driving force for those interested in self-publishing a book is the rise of audiobooks. Publisher’s Weekly, a book industry trade outlet, reports that total sales rose of audiobooks jumped 22.7% in 2017 to an estimated $2.5 billion. Keep in mind that audiobooks do not replace reading, but enable people to listen to books that they otherwise would not have time for. Many people enjoy listening to audiobooks while performing menial tasks, such as cleaning, commuting, and other chores that don’t require their full attention.
3. Faster Time to Market
Gone are the days when publishing a book took two or three years. Today, authors that self-publish a booklet can have a finished product in their hands in a matter of weeks (assuming the manuscript is ready). The quick turnaround time when you choose to self-publish a booklet makes it possible to write about a hot trend or be one of the first entrants in a particular category — both of which are valuable business assets that large publishing companies often miss out on.
4. Data and Analytics
One of the most valuable features of new technology is the ability to capture data and analytics about a product’s performance. Large publishing companies factor data and analytics into their decision about which titles and genres to publish to generate the most sales. However, you don’t have to be a huge company leverage data and analytics to grow your audience. After all, it is you that readers want to connect with — and there are many tools that allow you to build strong relationships with them. Social media networks, like Facebook, Instagram, and Twitter, allow authors who self-publish a booklet to talk directly with their readers — all while the platform collects information that provides insights about your biggest fans.
The Greek philosopher Heraclitus famously said, “the only constant in life is change” — a reality that the publishing industry knows all too well. From the birth of newspapers in the 17th century to modern e-books and digital editions, new technology is the ever-present force that drives change in publishing. New technological advancements change the dynamics of business and produce new opportunities for those able to move quickly and pivot while simultaneously threatening those unable (or unwilling) to change. If you decide now is the time to self-publish a booklet, be sure you work with a printer, like Dollco printing, that has experience producing high-quality pieces for businesses of all types.