Cheap Printing and Quality? 5 Tips to Make Sure You Get Both
If you are like many other businesses, you put a lot of time and money into writing and designing your marketing materials. However, when it comes time to produce said marketing materials, you — like many other businesses — probably choose the cheapest printing option, potentially sidelining your promotion campaign before it begins. Opting for cheap printing, whether through flimsy paper or flat colors, might save you a few dollars in the short-term, but can communicate the wrong message about your business to new and existing customers. Luckily, you don’t have to choose between printing quality and quantity. Keep reading for tips on how to get your business’s printed materials within your budget, without sacrificing the high-quality your customers associate with your company.
5 Tips for Printing Quality and Quantity
1. Bundle Multiple Projects Together
One way to bring the cost of printing down is to bundle multiple projects together. Printers are well-aware that there are lots of other vendors competing to win your business; by offering one company the opportunity to print multiple projects, you might trigger more flexibility by the printer to give you a larger discount. A printing company might forgo a single project if it is not that profitable; however, with larger transactions, there is a much greater likelihood that you can get the cheap printing price you want, all without giving up quality.
2. Get Volume Discounts
Another way to get cheap printing without sacrificing quality is to increase your print run. Printing companies are more likely to give bigger discounts on high volume orders because they only have to set the print job specifications up once. When you re-order smaller quantities of the same piece over time, the printing company has to put the requirements into its printing machines multiple times — an inefficient way to produce a product. If the material you are printing is evergreen (such as a product marketing piece) and will be used for a longer time, look into the cost of doing one print run and storing a portion of the inventory in a warehouse.
If you are already planning to print in volume, it never hurts to ask if the printing company can upgrade the paper to a heavier weight or use higher quality inks. When your order is large enough, printers can be flexible with discounts and are usually willing to pass those savings onto their loyal clients.
3. Pay in Full Upfront (or via Bank Transfer)
Printing companies are businesses and incur the same banking fees as yours. For example, paying by credit card will cost the printing company a percentage of the transaction — in fees to the credit card company. If cheap printing is important to you, offer to pay the full amount upfront or via bank transfer. Paying upfront eliminates the need for their accounting department to invoice you at a later date (or chase down late payments).
4. Timing Can Be Everything
One trick to getting cheap printing without sacrificing quality is understanding the printing company’s business cycle. There will probably be times of the year where the printer has more flexibility to give discounts because they aren’t as busy. Since every printer has different clients, ask the account representative you are working with if this could be an option for you.
5. Pay Attention to the Details
To get cheap printing that is also high quality, the devil can be in the details — and, unless you are a printing expert that is well-versed in production and processes, you will need to find a printing company that can make suggestions on ways to get your product produced as efficiently as possible. The professionals at Dollco work around the clock to deliver your project on time and on budget. Whether you are looking to print a magazine or direct mail piece, the Dollco team knows how to deliver a final product that reflects the high-quality your customers expect of your business. If you have questions about an upcoming print project, contact the Dollco team today and work out the details — together.