The Ultimate Cheap Flyer Printing Checklist
Video may have killed the radio star, but printed materials are alive and well. In fact, direct mail has a higher response rate than any digital direct marketing medium. If your business is leveraging print (through flyers, postcards, letters, etc.), you know that printing costs can add up quickly. Whether you need 10 or 10,000 copies of a piece, there’s no reason your professionally printed piece can’t be both cost-effective and beautiful. To help you keep printing costs in check for your next project, we put together this cheap flyer printing checklist you can use to save costs on flyer campaigns.
Cheap Flyer Printing Checklist
1. Leverage Both Sides of the Paper
When designing any printed piece, always try to fit your content on an even number of pages (2, 4, 6, and so on) so you can print on both sides of the paper. Since flyers are usually only one page, ask the printing company you use if it would be more cost-efficient to use a larger paper size, stagger the design on the front and back, and then cut it in half. If your project would have taken up two full pages, using both sides of the paper is one of the easiest ways you can get cheap printing for flyers.
2. Proofread Before Sending
Typos happen — but if you are trying to get cheap printing for flyers, be sure they don’t happen on these documents. If a professional proofreader isn’t in your budget (and you don’t have a team member with an eagle eye), try using the Grammarly app (it’s free to download and use). Should you find a typo in a printed proof, you will have correct your files and resubmit to the printing company — which means you might be charged for a second proof and incur printing delays.
3. Pre-Flight All Artwork
Artwork that is being printed has very different specifications than graphics being used on digital platforms. With cheap printing for flyers, always be sure your file is formatted properly before sending to the printer.
Your graphic designer should double-check that:
- Colors are in CMYK mode
- Image resolutions are 300 DPI (or higher)
- All images and fonts are linked, packaged, and embedded
- There are no transparency issues
- Vector files should have fonts converted to outlines
- Embedded raster images should be a minimum of 150 DPI at final size
4. Go Digital
Digital printing is significantly more cost-efficient vs. offset, so ask your printer if your project meets the specifications. For smaller jobs, digital printing is a great way to get cheap printing for flyer and other types of marketing materials.
5. Choose a Lighter Weight Paper
Ask your printer if it is possible to print your flyer on a lighter weight paper. However, keep in mind that while a lighter paper weight might result in cheaper printing for your flyers, it can impact the look and feel of the overall piece. When you work with a professional printing company, like Dollco Print Solutions Group, they will happily give you paper stock suggestions (after all, this is their area of expertise) based on the goals of your project. If saving money is your top priority, be honest — you aren’t the first business that has had this request!
Besides exploring a lighter weight paper, your printer might have a particular paper stock that they use for most projects. By using this default stock (rather than custom paper stock), you can get cheap printing for your flyers without sacrificing quality.
6. Keep Solid Ink Coverage to a Minimum
When designing your flyer, try to keep solid ink coverage to a minimum. Remember, the more ink your flyer needs, the more it costs to print.
7. Never Use Bleeds
A “bleed” is when your flyer design goes all the way to the edge of the paper. Since it’s impossible for printers to print all the way to the edge of the paper, they must use a larger paper size and then cut it back down to the specified size. If you are confused about bleeds, ask your printer for a mechanical spec file that you can provide to your graphic designer.
8. Keep the Frills to a Minimum
Printing has come a long way from the Guttenberg press, but all those extras — such as spot varnishes, metallic inks, die-cuts, embossing — all add to the overall cost. If you’re looking to get your flyers printed as cheaply as possible, avoid all the extras.
9. Print in Bulk
Like any other custom product, increasing the quantity will lower the cost. So, if you know you will need more copies of your flyer in the future, consider printing it all at once to lower the cost. Not to mention, printers have more leverage to discount if you are giving them a larger order.
10. Plan Ahead
Printing companies are businesses, just like yours, and likely have a schedule they use to manage all their jobs. If you know that you will need to print a flyer in three months, give your printer a heads up now so they can add you into the queue. Most printers charge extra if you need a rush order, so giving them as much time as possible will ensure you get the best price.
If your business routinely needs cheap printing for flyers, reach out to Dollco printing for a free quote. It might surprise you to learn that Dollco can save your business even more on printing costs.