Flyers 101: How to Create a Killer Campaign and Print Mailers for Cheap
The internet has changed how businesses market. They spend a lot of time developing digital campaigns and hope that customers will see their message. While this can be helpful, it might also be a good idea to think about doing a direct mail campaign. This can get your information in front of a whole new set of customers, especially when you get print mailers for cheap.
For many, the thought of putting out direct mailers might be a bit intimidating. But rest assured, it’s actually a great way to target a different set of customers and increase your sales.
Have the Right Mailing List
Targeting your mailers to a specific group of people who are interested in what you’re selling is the best way to get sales. This is also a great way to save some money on your marketing campaign. You more than likely already do this with your online campaigns, so it shouldn’t be unusual to think about doing it for print mailers. Some of the demographics you might consider targeting include:
- Zip code
- Income level
Since it’s your campaign, you get to decide which group of people are your ideal customers and then send your message directly to them.
Create the Right Print Mailers for Cheap
After you’ve created your mailing list, you’ll then need to create the ultimate print mailer. There are many ways to do this, but the most important things to have in your mailers and your campaign include:
A Clear Message
It should be easy for people to see what you’re selling. Make sure to use graphics and fonts in a way that sells your company and your product. Make sure it’s not confusing for customers to know what they are looking at.
Graphics and Colors
Having pictures and colors on your print mailers will get people to pay attention. It will ensure that you stand out from the other mail that they get in their box, so take the time to create a mailer that looks amazing.
A Call to Action
One of the most important parts of your mailers is the call to action. You need to get customers to do something and make it seem urgent. Whether you want them to visit a website or come down to your physical business, put that on your mailer. Put a time limit on it as well. That way, customers will feel like they need to act so they don’t miss out.
This may not be as easy as tracking emails or website clicks, but it can be done. If you create mailers that are coupons or you require customers to bring the flyer in to get a discount, you’ll know exactly who is using them so you can continue to target them as customers.
After you’ve sent out your print mailers, your job isn’t done. You need to follow up in some way. This can be sending customers a reminder, a thank you note (if they follow the instructions on the mailer), adding them to a VIP mailing list, or whatever else you can think of. You need to keep your customers engaged and feeling important. This lets them know that you appreciate them and their business, and they may be more inclined to buy from you in the future.
Finding the Right Printer
When it comes to getting print mailers for cheap, and ones that will help drive sales, you need to find the right printer. You need a company that wants you to succeed in your endeavors and will take the time to make your mailers look good. Call Dollco Print Solutions Group today. They have the skills and expertise to help with any direct mailing campaign and keep you in budget.