QR codes have become an essential tool in modern marketing, creating a seamless bridge between your physical print materials and your digital experiences. Learn how to leverage QR codes effectively in your next print campaign and how a quality-focused printing partner like Dollco is key to your success.
What is a QR Code in the World of Print?
A QR (Quick Response) Code is a unique barcode that, when scanned by a smartphone, can instantly direct your customer to a webpage, video, coupon, or any other digital destination. For businesses using print marketing, QR codes are the most powerful tool for connecting an offline audience with online content.
There are two main types:
- Static QR Codes: The destination link is fixed and cannot be changed after printing. These are perfect for permanent information, like a link to your homepage on a business card or contact information on a brochure.
- Dynamic QR Codes: The destination link can be updated at any time, even after your materials have been printed and distributed. This makes them ideal for time-sensitive campaigns, such as seasonal promotions, event registrations, or restaurant menus, allowing you to change the linked content without reprinting your materials.
While the scannable part of the code must be square, our team at Dollco can help you creatively integrate it into your custom designs, ensuring it complements your branding on any printed piece.
How to Create a QR Code for Your Print Project
Creating a QR code involves a few simple steps, but for it to be effective on a printed product, special care is required.
- Select a QR Code Generator: Choose a reputable online tool. Many platforms are available, offering both static and dynamic code generation.
- Define Your Content: Decide what you want the code to do. Will it open a landing page, show a video, or offer a discount?
- Generate and Test: Create your code and, most importantly, test it thoroughly with multiple devices to ensure it works perfectly.
- Download in a High-Quality Format: For printing, always download your QR code in a vector format (like .EPS or .SVG) rather than a pixel-based format (like .JPG or .PNG). This ensures it stays sharp and scannable at any size.
- Consult with Your Print Partner: This is the most critical step for success. The team at Dollco can advise on the optimal size, resolution, and colour contrast for your code on your chosen paper stock and finish. We ensure there is enough of a “quiet zone” (the blank space around the code) so that it remains easily scannable on the final printed product.
How to Use QR Codes in Your Print Campaigns
QR codes have proven to be a game-changing strategy, linking your high-impact print materials directly to measurable digital engagement. Here are nine ways Dollco can help you use QR codes to grow your business:
- On Business Cards: Share detailed contact information instantly via a virtual business card.
- For Menus and Service Lists: Offer a contactless, updatable menu or service list on your printed table talkers, window clings, or takeout menus.
- To Facilitate Payments: Link directly to a payment portal on printed invoices or event posters.
- On Direct Mail and Flyers: Offer exclusive discounts, coupons, and deals that drive traffic online or in-store.
- For Maps and Directions: Print a code on event invitations or real estate signs that opens Google Maps for easy navigation.
- To Manage Events: Allow customers to RSVP or add an event directly to their phone’s calendar from a printed invitation.
- On In-Store Signage: Offer customers easy access to your guest Wi-Fi network.
- On Packaging and Brochures: Encourage customers to follow your brand on social media.
- On Product Inserts: Direct users to the App Store to download your company’s app or to a website to leave a review.
The Power of a Printed Call to Action (CTA)
A QR code on its own is just a design element; a QR code with a clear, compelling Call to Action (CTA) is a conversion tool. Billions of coupons are redeemed via QR codes annually, and this success hinges on customers knowing why they should scan.
A printed CTA like “Scan for 20% Off,” “Scan to Watch Our Story,” or “Scan to RSVP” gives customers the nudge they need. At Dollco, we ensure this vital text is printed with clarity and placed effectively, building trust and dramatically increasing the chances your code will be scanned.
Ensure Your Link to the Digital World is Flawless
By linking your printed materials to your digital assets, you can extend the reach of your campaign and collect valuable customer data. With a single scan, customers can visit your website, download a coupon, or book an appointment.
Don’t let a poor-quality print job break this vital link. At Dollco, we specialize in ensuring every element of your design, including QR codes, is printed to perfection. We are your expert partner in creating beautiful, effective print marketing that performs flawlessly in the real world.