Insights & Updates
The Science Behind Print Marketing’s Power
Surprise! There’s a fascinating scientific explanation why print advertising remains a marketing powerhouse. Studies have delved into how our brains respond to different media, revealing we don’t engage with digital content the same way we do with print. The...
Dollco Print Solutions Group: Your Partner for Perfect Paper (and a Sustainable Print Strategy)
In today's competitive landscape, your printed materials are more than just ink on paper; they're a tangible representation of your brand's quality and professionalism. That's why choosing the right paper for your project isn't just an aesthetic choice – it's a...
Celebrating Environmental Stewardship and Innovation with the Removal of 147,000 Pounds of Plastic per Year
Celebrating Environmental Stewardship DRMG and Dollco Print Solutions are committed to sustainability and significantly reducing our environmental impact by eliminating 147,000 pounds of plastic from our direct mail products each year. This step not only reduces waste...
Postal Code vs. Neighbourhood Targeting Explained
Confused about the difference between neighborhood mail and postal code targeting? We'll simplify the complexities and show you how to use each method effectively. Learn why targeting your customer's neighbors can be a game-changer for your marketing efforts, boosting...
Print Advertising vs. Digital Advertising: Finding the Right Balance
In an age dominated by technology, the debate between print and digital advertising continues to spark discussions among marketers. The truth is, neither medium holds the magic ticket to prosperity in 2024. Both have their strengths and weaknesses, and finding the...
Eco-Friendly Printing Paper: Making Sustainable Choices
If you are concerned about the usage of paper, its impact on the environment and what materials can or cannot be recycled, we have a considerable amount of information to discover regarding environmental initiatives in the paper industry. In 2022, the paper recycling...
Great Marketers Continue to use Commercial Print Services
Marketers continue to use commercial print services for several reasons, despite the digital advancements in advertising. Firstly, print materials, such as brochures, flyers, and catalogues and magazines, offer a tangible and tactile experience that digital media...
Advantages of Using a Print Solutions Company
When it comes to finding the right printing service, you'll want to work with someone who takes an equal amount of pride in their work. You'll want to find someone who listens to you and knows what it takes to print a successful document that will positively...
How to Create Neighbourhood Flyers
What is a neighbourhood flyer? A neighbourhood flyer is a type of direct mail marketing which geographically targets specific areas and allows companies to address unique demographics and culturally distinct audiences. Marketers can tailor their messages to resonate...
What Kind of Paper Is Used for Flyers?
Choosing the right type of paper for your direct mail or flyer printing project will be critical to its success. Beyond the messaging, the paper itself engages human tactile senses and can be the difference between your piece getting noticed or tossed in the trash....