Graphic design is a crucial investment for any business, but a brilliant design is only as effective as its final execution. For tangible marketing materials, that execution comes down to the quality of the print.
Discover how professional design, brought to life by an expert printing partner like Dollco, can elevate your marketing strategy and overall success.
Graphic design is the art of combining text and pictures to communicate a message. When it comes to your printed marketing materials—be it direct mail, brochures, or packaging—the quality of that design and its physical reproduction is paramount. The partnership between a skilled graphic designer and an experienced printer can dramatically improve the effectiveness of your marketing collateral. Yet, the importance of this partnership is often overlooked, despite its strong correlation with positive brand awareness and sales.
All businesses should make expertly crafted and printed graphics a key part of their marketing strategy. Here are some key reasons why pairing great graphic design with superior printing can improve your marketing and increase your overall ROI.
#1 Good Design, Perfectly Printed, is Aesthetically Powerful
Hiring a graphic designer ensures your print advertisements, mailers, and catalogues will look neat and aesthetically pleasing. A professional designer understands the foundational principles of layout, whitespace, and visual hierarchy. However, their vision can only be fully realized through a printer who understands the technical nuances. At Dollco, we work with designers to ensure their digital concepts translate flawlessly to paper, paying close attention to colour accuracy, paper stock, and finishing touches that create a truly beautiful final product.
#2 It Establishes a Tangible Identity and Differentiates You from Competitors
A professional designer knows how to choose colours, fonts, and imagery that reflect your unique brand. Dollco enhances this by making that identity tangible. With our extensive experience, we can recommend the right paper weights, textures, and specialty finishes that make your business card feel more substantial or your brochure more luxurious. This tactile experience creates a strong brand impression that customers can literally feel, helping you stand out in a crowded marketplace.
#3 Quality Printing Builds a Professional Brand Platform
A company that uses flimsy, poorly printed advertisements or brochures will deter prospective customers just as quickly as a poorly designed website. Investing in high-quality graphic design and printing is a direct reflection of your company’s professionalism and attention to detail. Effective design should be persuasive, and at Dollco, we believe the print quality should be just as compelling. A well-designed and expertly printed piece from Dollco doesn’t just look good—it feels credible and prompts the reader to take action.
#4 Uniform Printing Forges Brand Awareness and Unity
Solid graphic design provides visual consistency across all your marketing channels. This is especially important in print. Dollco’s expertise ensures that the specific brand colours on your business cards will be a perfect match for those on your letterhead, mail campaigns, and presentation folders. This unwavering consistency fosters a sense of harmony and brand integrity, ensuring your customer base has the same high-quality experience every time they interact with your printed materials.
#5 Print Complements a Message in a Way Pixels Can’t
Research shows that people are more likely to remember information when it is paired with a compelling image. A graphic designer can create a powerful visual aid, like an infographic, to help readers better retain information. As your printing partner, Dollco ensures those visuals are reproduced with stunning clarity and richness. The vibrancy of an image or the crispness of a diagram in a printed format can transmit messages and emotions with a permanence and impact that digital text alone cannot achieve.
#6 A Strong Reader Experience Drives Results
In the digital world, we talk about the “user interface.” In print, it’s all about the “reader experience.” A well-designed, user-friendly brochure or catalogue is vital for guiding customers on their journey. If your printed piece is difficult to read or navigate, it’s likely that prospective consumers will set it aside before engaging with your message. Dollco’s commitment to quality printing ensures clean text, perfectly aligned pages, and a professional feel that promotes a positive reader experience and drives your audience toward a sale.
Dollco: Your Partner in Print Excellence
For decades, Dollco has been the trusted partner for businesses that understand the power of print. We collaborate with you and your design team to bring your vision to life, ensuring every piece of collateral that leaves our facility is a testament to your brand’s quality. We are more than just a printer; we are custodians of your design and your brand identity.