What is a neighbourhood flyer?
A neighbourhood flyer is a type of direct mail marketing which geographically targets specific areas and allows companies to address unique demographics and culturally distinct audiences. Marketers can tailor their messages to resonate with local culture and interests which can make their offerings more relatable and appealing to certain consumers.
Creating neighbourhood flyers can be a great way to communicate with your local community. Whether you’re promoting an event, sharing important information, or seeking assistance, a well-designed flyer can be effective. The first step is finding a cost-effective way to print and distribute large volumes of branded material. Dollco Print Solutions is a market leader who has the experience, print capacity, and distribution partnerships necessary to perfectly target distinct geographic areas and market demographics more effectively than most other Canadian printers.
Keep the Word Count to a Minimum
You have less than a second to capture and hold the attention of consumers with a direct mail flyer. Your ad should have only a few lines of text which includes directions, contact information, and a call to action. Craft a concise and attention-grabbing headline that clearly communicates the main message. Use large, bold fonts to make it stand out.
Avoid Information Overload and Clutter
Your flyer should be organized with a clear hierarchy that is visually appealing to the reader. Utilize white space to avoid clutter and make the important information stand out. Important details such as the event name, date, and time should be prominent and easy to find. Use font sizes and styles to create this visual appeal.
Data is best summarized with bullet points and charts. Aesthetically pleasing, curious, and compelling images can illustrate your event, product or concept behind the words which will cement its meaning and call upon the consumer to take action.
Professionalism is Key to Success
It’s important for your piece to present a business-like pitch, and so partnering with a professional firm that offers proofreading services is ideal. Spelling mistakes and grammatical errors will pull your potential customers’ focus away from your advertising message. It’s key to always proofread your advert before submission or working with a printer.
Neighbourhood flyers are most effective when they appear to represent an established business. We recommend you study the flyers of successful local businesses and emulate their tactics. Ensure you stick to your brands fonts and infographic styles without veering too far is a good way to create a positive association in consumer’s mind.
Colour Choice Matters
Every part of your direct mail serves a purpose, and colour choice sends its own unconscious message to your customers. Using too many colors, especially if they clash, can make your advertisement appear jumbled and pull focus away from the text. Established companies have their own signature colours which are present in their messaging.
Your colour choices should be tailored to your brands purpose and the message you’re sending to consumers. If you’re advertising something exciting, like a sporting event, bold and vivid colors like red and orange will work well. But if you’re advertising a product or event designed for nature, soft and natural tones like green and blue will put consumers in the right frame of mind.
Sell Yourself with Local Testimonials
One of the most effective techniques for creating neighbourhood flyers is to post approving testimonials from locally recognized individuals who are satisfied customers. This can be a Google Review or comments made on another site and simply reposted with the logo. The testimonial is more convincing if it names and references specific products, services or staff members.
Hand Distributing Neighbourhood Flyers
One of the best ways to get your message out to the public is to go where your customers live, work and shop for goods and services. If you’re advertising a service, distributing flyers near mass transit sites and public libraries have proven to be effective. If you’re selling a physical product, distributing flyers in public spaces and on sidewalks near shopping centers is recommended.
In most areas, you need permission from the local government before legally distributing flyers. Your print company should be aware of all relevant laws and regulations regarding flyer distribution. In some areas, door-to-door flyer distribution is also limited to certain hours or days of the week.
Dollco: Your Solution for Creating Local Flyers in Canada
If you’re rolling out an ad campaign for a new event or product, pairing your digital rollout with physical mail can help you reach your local community. We’re a full-service, 24-7 printing agency specializing in low-cost, large-scale printing jobs for new and established clients. Contact Dollco Printing for more information on our printing solutions.
What We Do?
We offer large-scale printing jobs at a deep discount, putting mass flyer programs within reach of small businesses. Our experienced team is ready to work with your business to spread the word of your event and make sure the people most likely to be interested find out. Contact Dollco Printing for more information on our services and read on to discover how to start creating local flyers the best way to get your message out into the world.