After a 10 year hiatus Canadian Tire made a bold, and ultimately highly effective, move: they reintroduced their iconic, large-format catalogue, the “WOW Guide.” This wasn’t merely a nostalgic throwback; it was a strategically calculated decision to...
In today’s fast-paced world, it’s easy to overlook the power of print. But amidst the digital noise, a surprising trend is emerging: catalogues are making a comeback! They offer a tangible connection with brands, a welcome respite from the digital clutter,...
The print industry, like many others, has faced significant disruptions in the supply chain over the past few years. From paper shortages and rising material costs to shipping delays and logistical hurdles, these challenges have forced businesses to adapt and...
Colour isn’t just decoration; it’s communication, a silent language that speaks directly to our emotions and influences our decisions. In the fast-paced world of direct mail, where a fleeting glance can determine the success of your campaign, understanding...
While the digital world offers incredible marketing opportunities, the power of print shouldn’t be underestimated. Tangible marketing materials create lasting impressions, build brand loyalty, and offer a unique sensory experience that digital simply can’t...
